Jennifer Lopez has finally premiered the first single of her yet untitled tenth studio album, ‘I Luh Ya Papi‘. Yes I did say tenth, miss Lopez has been musically ‘Livin’ It Up‘ so to speak for almost two decades now. As usual, I am more than ecstatic to confirm that thankfully this song does not feature Pitbull either (yet again, I just know you’re all as happy as I am). I mean, J.Lo could have gone and racked up her sixth collaboration with our favourite Puerto Rican rapper but we’re safe – for now. Well… until the World Cup single arrives that is, but we’ll get to that impending and rather deflating point later.
Not to be confused with her previous single of a similar name, ‘Papi‘, J.Lo’s fiery new track ‘I Luh Ya Papi’ features rapper French Montana who is actually not wearing his shades for once (I do think this is the first time I’ve actually seen his face). “#ILuhYaPapi featuring @FrenchMontana is LIVE on @VEVO NOW!” J.Lo said, before tweeting the link to the six minute video.
The video begins with J.Lo and her girls situated in almost parallel reality, where J.Lo is being told how to film her new video by her director, but it seems the songstress has other ideas in mind than the ones she’s being suggested, as her friend immediately brings forward a rather through provoking idea. “Why do men always objectify the women in every single video? Why can’t we for once objectify the men?” she says, as J.Lo heads off her into her very own colourful daydream, full of muscular topless men with six packs as opposed to the rather generic view of various scantily dressed women. From a glorious mansion, to a shimmering swimming pool and a pearly white yacht, J.Lo appears to automatically debunk the idea that women can’t portray men in their videos such as they depict women in theirs. Before she abruptly comes out of her daydream to realise it was just that – a simple daydream.
I have to say, I actually really love the concept of this one; it immediately reminded me of the feminist values and attitudes of a certain world-wide superstar but yet again J.Lo appears to have delivered a video, which comfortably puts her in the same range as her peers, yet as always, people seem to underestimate her and her ideas. J.Lo may be 44-years-old (almost 45), but she’s certainly far from finished yet. With that being said, I’m not really a fan of the song in all its essence and yet again I do prefer the addictive ‘Same Girl‘, however I do think the video for the song in question is very left wing, and that’s a good thing. J.Lo has definitely flipped the automatic script of gender roles – but will others now continue to do the same?
In the meantime, check out the video for ‘I Luh Ya Papi’ below!